Marketing for the Lloyd's Market

Steeped in tradition and with a history dating back to the 17th century, the Lloyd's and London insurance markets have never been particularly pioneering in their marketing activities, instead relying on face to face relationships for business generation and placing.

Although personal relationships have worked as the best form of marketing for years within the Lloyd's market, maintaining contact and offering a clear message about your company is key. You spend years building up relationships with brokers, underwriters and clients, but you cannot be there all the time to maintain them.

Relying solely on existing relationships means your competitors with aggressive marketing plans and strategies can overtake your marketi position, acquiring your clients along the way. Be proactive; get marketing!

Allington Marketing can help. Contact us for a no obligation meeting where we will gain an understanding of where you are and your objectives, before presenting you with our ideas to move you forward, protecting your market share, whilst gaining new clients.

Branding is important
You have a fitted out office in the City, you have a strict dress code and you want to be perceived as innovative, but outside of your office, how is your business actually perceived? Does your website and literature reflect your trendy image? Or are you relying on your dazzling personality and colourful tie to convey what your company stands for?

Keeping a low profile
Many firms within Lloyd's want to keep a low profile, so their competitors don't know their next move. If your competitors don't know the lines of business in which you specialise, your clients won't, either, and offering a cross sell to an established client base is easier than finding new clients in an existing market.