Allington Marketing
Campaign Builder
Copyright 2011 Allington Marketing | All Rights Reserved
Before undertaking any campaign,
we will:
• Analyse alternative options
• Establish the need for a campaign
• Plan thoroughly
• Establish your messages
• Segment your audience
• Understand your target market/s
• Ensure there are defined objectives
Great, so you want to announce why you're different, acquire new clients, promote yourspecial
offers or to build relationships with existing clients and enforce your brand. We would strongly
advise that before a campaign is undertaken, we work with you to review your current situation
and marketing strategy (if any) before establishing your objectives and what adds value to your
proposition over your competitors. We will then segment your target audience/s and position
your company to get the best response from prospects.
Allington Marketing offers everything from strategy to design and campaign management. You
don't want to surf the internet for hours, obtaining quotations from various agencies who insist
on seeing you before offering a quotation. There will always be aspects of marketing that are
bespoke; marketing plans, strategies, segmentation, targetting and positioning. However, there
are aspects of marketing which are 'off the shelf' and a typical direct mail or email campaign is
one. Allington Marketing has teamed up with Gill Williams at Contact Marketing who undertakes
telesales and follow ups to offer inclusive campaign packages.
Depending on its size, it is likely that campaigns will take place over a period of time. This
ensures that any responses are manageable (for example, sending out 100 mailings per week,
rather than 1,000 in one go) and feedback is used throughout your campaign to improve it
moving forward. With this in mind, we are happy to invoice you over a period, rather than asking
for all campaign costs up front.
Which area would you like to explore in greater detail?
During your campaign, we will:
• Manage the entire process
• Constantly review your campaign
• Report on its success
• Make amendments where necessary
Telephone 020 300 200 66 to discuss your needs